There’s a new opportunity for advertising to reach South Florida’s Hispanic market with LaPalmaInteractivo.com.

A growing and Diverse Hispanic Market

Palm Beach County and the Treasure Coast is the third largest market in Florida for Hispanic population growth and more than 1½ times both the State of Florida and U.S. Hispanic growth rates.

Hispanics in the Palm Beach County and the Treasure Coast also have the second highest household buying power in the State of Florida.

The fact is 213,262 Hispanics represent 17% of Palm Beach County's total population - a 49% increase since 2000.

As compared total adults, Hispanic adults in this market are:

• Well-established (96% are year-round residents)
• Well-off (61% are homeowners, 46% have household incomes of $35,000 or more, 45% are college educated)
• Younger (50% are between the ages of 18-44)
• Employed (64% are working)
• More family-oriented (48% are have children under age 18 living at home)

Language and Media Usage

Spanish is the language preferred among Palm Beach County Hispanics whether speaking at home, with friends, co-workers or when reading.

Source: U.S. Census Bureau, 2000 and July 1, 2006 estimates; 2008 U.S. Diversity Markets Report, Synovate; 2007 La Palma Segmentation Study for Palm Beach County, Rincon & Associates

Contacts:

Online Advertising- José Alou (561) 820-3720

Newspaper Advertising - Joyce Sullivan (561) 820-4773

More information

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